NEWS19 October 2010

CRM firm StayinFront partners with Morion in Eastern Europe

Europe News

UKRAINE— CRM provider StayinFront has entered a partnership with Ukraine-based pharmaceutical marketing services business Morion to provide sales and market research data in eastern Europe and Russia.

Wayne Gallaway, managing director for EMEA at StayinFront, said: “Morion is a market leader in its field, and by providing local physician databases and CRM implementation services on behalf of StayinFront they will become a crucial part of our strategic direction in the coming months and years.”

Consolidating CRM software provision and physician databases will help clients improve the efficiency of their sales forces, the companies said.