Criteo launches advertising insights tool
The platform, called Commerce Grid, will allow buyers and sellers of advertising to access Criteo’s Commerce Audiences tool and engage with customers across all channels, devices and stages of the shopping journey.
Publishers also gain access to other Criteo assets, including shoppable formats and commerce insights.
Brian Gleason, chief revenue officer at Criteo, said: “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity.
“With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments