NEWS20 June 2023

Criteo launches advertising insights tool

CX Media New business News North America

US – Commerce media company Criteo has created a supply-side platform for agencies and publishers to connect media and commerce with programmatic.

Media measurement screens_crop

The platform, called Commerce Grid, will allow buyers and sellers of advertising to access Criteo’s Commerce Audiences tool and engage with customers across all channels, devices and stages of the shopping journey.

Publishers also gain access to other Criteo assets, including shoppable formats and commerce insights.

Brian Gleason, chief revenue officer at Criteo, said: “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity.

“With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.”