NEWS10 December 2021

Criteo acquires programmatic adtech platform Iponweb

Europe M&A News UK

Global technology company Criteo is to acquire Iponweb for $380m in a combination of cash and CRTO treasury shares.

Big fish eating little fish

Criteo’s Commerce Media Platform is designed to provide marketers and media owners with direct access to commerce audiences across the internet. By connecting marketer and media owner first-party data across its network, Criteo powers advertising solutions throughout the supply chain, helping brands seeking to drive household preference via CTV campaigns, advertise their consumer product on retailer websites and apps, or acquire retail-direct customers.

As a result of the deal, Criteo can leverage Iponweb’s well-established DSP and SSP solutions. The acquisition also expands media owner monetisation opportunities and provides critical services for first-party data management across the ecosystem.

“Joining forces with Iponweb turbocharges the execution of Criteo’s Commerce Media Platform strategy”, said Megan Clarken, chief executive officer at Criteo. “This is a defining moment in Criteo’s transformation to drive sustainable growth and revenue diversification, creating value for all stakeholders from day one.

"Our customers will benefit from enhanced full-funnel capabilities with even more flexible self-service tools, while continuing to leverage Criteo’s unique commerce data for targeting, measurement and superior outcomes.”