NEWS10 March 2023

Criteo acquires Brandcrush

Asia Pacific M&A Media News North America

US – Commerce media firm Criteo has acquired Australia-based media buying and selling business Brandcrush for an undisclosed amount.

Big fish eating smaller fish

The acquisition will allow Criteo to provide tools to help retailers manage their media inventory across ecommerce and physical retail and make sure brands and agencies can find and buy media from retailers.

Brandcrush’s platform is currently undergoing integration with Criteo’s retail media tools as part of the acquisition, but will also continue to support integrations with financial, digital, audio and commerce platform partners.

Sherry Smith, general manager of global enterprise at Criteo, said: “Brandcrush directly addresses the current market need for consolidated offline and online advertising management, and our combined solutions will make omnichannel retail media strategies a reality, empowering retailers to own their entire retail media ecosystems.”

Teresa Aprile, co-founder and chief executive at Brandcrush, said: “By combining forces, we’re bringing together our platform with Criteo’s best-in-class retail media technology to create the most effective monetisation platform for retailers.”