NEWS28 June 2012
US— Former Crispin Porter + Bogusky (CP+B) analytics chief Trina Arnett has launched her own research and data consulting firm, based in Denver, Colorado.
Trinalytics works in the areas of market research, analytics, brand and campaign measurement, social media analysis and marketing mix modelling.
Arnett left CP+B in June after almost four years with the ad agency. Prior to that she was director of marketing sciences at Partners+Simons and director of advertising effectiveness at Fidelity Investments.
During her career she has also worked for Mullen Advertising, Faneuil Research and Leo Burnett.
Trinalytics is online at www.trina-lytics.com.
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