Counter Intelligence Retail rebrands to The NPD Group
CiR has been part of NPD since December 2016 and will now be known as NPD Travel Retail, to align with the rest of the business.
Alongside the rebrand, NPD plans to introduce new services, including an airport level sales performance product linked to an enhanced traveller statistics and shopper intelligence service.
Garry Stasiulevicuis (pictured), president of NPD Travel Retail, said: “With NPD’s global presence and its experience across more than 20 industries, this gives us enviable access to global domestic market knowledge and intelligence that we believe is key for supporting travel retail industry growth. Combine this with the company’s technical and data management expertise and this puts us in a leading position of being able to bring to market the most accurate and wide coverage levels of data.”
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