The deals will see the two companies’ technologies integrated into CoreMedia’s platform and will help the business expand its work in areas such as automation and artificial intelligence.

BySide uses technology to create personalised experiences across multiple channels, including voice, messaging, video and live shopping.

Smarkio focuses on contact management, from chatbots to automation tools and lead management.

Sören Stamer, co-founder and chief executive at CoreMedia, said: “These acquisitions mark a significant step in our mission to elevate experience and drive impact.

“BySide’s and Smarkio’s innovative capabilities perfectly align with our vision, enabling us to offer a comprehensive solution that empowers brands to deliver exceptional experiences and achieve unprecedented conversion rates.”

Vítor Magalhães, co-founder and chief executive at BySide, said: “Joining forces with CoreMedia is an exciting opportunity for us. We’re thrilled to bring our expertise in turning visitors into buyers to CoreMedia’s customers.

“Together, we will help companies achieve their business goals effectively and provide personalised experiences that drive engagement and loyalty.”