NEWS28 January 2010

Context Analytics joins new digital consultancy


UK— Context Analytics, the analytics division of PR agency Text 100, is to become part of a new digital consultancy being launched by parent company Next Fifteen.

As of next week, Context Analytics becomes part of Project Metal.

Nick Rappolt, managing director of Project Metal in EMEA, said: “Through the integration of web analytics, search analytics and audience data with traditional online media content measurement, Project Metal will create an entirely new range of solutions to help companies both effectively manage online reputations and measure the impact of digital campaigns.”