NEWS2 April 2015

Consumers think brand content is purely money-making

News UK

UK — More than half of consumers ( 55%) think that brands produce content just to make money according to a YouGov study for content company, One Two Four.

Other findings from the research were that 44% feel brands use content to convince them that the brand is better than others while half said that when brands produce content that is intrusive, they are likely to think less of a brand.

The research asked 2,000 UK adults in February 2015 what their views were on branded content, why they think brands create content, what is most effective and how they consume it.

Forty-three per cent said that content that makes assumptions about who they are and what they think will also turn them away.

Facebook proved the most popular digital platform for consuming content ( 38%) while 30% view content through YouTube.