Consumer confidence declines in July, finds YouGov & Cebr index

UK – Consumer confidence in the UK has declined for the second month in a row, according to data from YouGov and the Centre for Economics and Business Research (Cebr).

wooden house with graph showing a downward arrow

The consumer confidence index score decreased by 0.8 to 107.8 in July, with views on finances and job security declining in comparison with the previous month.

People’s perceptions of their household finances worsened in July, according to the index, with retrospective scores falling from 88.2 to 88.0, and outlook falling from 93.0 to 90.6.

Job security scores for July fell from 94.0 to 91.7 (-2.3 ), while outlook decreased from 117.2 to 116.4 (-0.8 ). For both measures, it’s the second consecutive month of declining scores.

An index score greater than 100 indicates positive sentiment, while less than 100 indicates negative sentiment, according to YouGov and Cebr.

Sam Miley, head of forecasting and thought leadership at Cebr, said: “July was another volatile month for the YouGov/Cebr Consumer Confidence Index, with all but one of the constituent metrics worsening.

“The decline in the job security category was particularly strong, suggesting that employees are perceiving redundancies to be more likely. This aligns with the ongoing loosening of the labour market, characterised by rising unemployment, slowing earnings growth, and falling labour demand, and is likely feeding through to the weak expectations regarding households’ financial situation.”

The index is based on consumer confidence data collected daily by YouGov, which conducts around 6,000 interviews a month. Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.  

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

THE INDUSTRY
REPORT FEATURING
THE MRS LEAGUE
TABLES

Includes:

  • highest turnover and fastest growers
  • Research spend, innovation and trends
  • gender pay gap reporting

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts