NEWS7 October 2011

ComScore’s Ad Metrix gets social with new metrics

Data analytics North America

US— ComScore’s display ad measurement tool Ad Metrix now reports impressions for ‘socially published’ and ‘socially enabled’ ads.

The company defines socially published ads as those appearing on social networking sites likes Facebook and Linkedin. Socially enabled ones are standard display ads appearing elsewhere on the web but which link through to social networking sites, usually with a call to either ‘Like’ or ‘Follow’ a brand or company.

ComScore’s Jeff Hackett said: “Social networking publishers, led by Facebook, not only account for more than one out of every three display ads appearing online today, but they are increasingly being woven into the fabric of existing display campaigns.”

Ad Metrix Social is available in the US, Canada, UK, France and Germany.