NEWS14 January 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS14 January 2022
Behavioural economics New business News North America Privacy Public Sector Trends
US – Media evaluation firm Comscore and voter data business L2 have created a cookie-free audiences tool based on behavioural political data for targeting advertising across digital, mobile and connected television.
The collaboration will combine L2’s voter insights work with Comscore’s ‘Predictive Audiences’ and will deliver cookie-free voter profile audiences tailored for privacy-safe political targeting.
The tool will allow advertisers to reach audiences based on political behaviours such as voting likelihood and political affiliation, as well as political views on candidates and voters’ stances on polarising issues.
Rachel Gantz, general manager, advertising, at Comscore, said: “We are joining forces with the leader in voter data to create privacy-friendly political behaviours and opinion-based audiences to ensure advertisers can reach their target audience in the rapidly-evolving media and regulatory environment.”
Joy Friedman, director of marketing and partnerships at L2, said: “We are thrilled to launch these privacy-focused audiences with Comscore in a [US] midterm election year.”
“We are known as a trusted partner within the political space and being able to offer our clients future-proof and effective targeting built on our unparalleled data set is invaluable.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @WalnutUnlimited: A very warm welcome to our newest recruits! We're thrilled to have two new joiners to Walnut team! @TweetMRS @researc…
With global crises mounting, some brands fear deglobalisation is underway. Kurt Stuhllemmer at Hall & Partners exam… https://t.co/evDysmnPUC
Marketing careers popular amid economic uncertainty https://t.co/2JeMr3Qo3a #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Researcher, Technology
£31000–45000
Hasson Associates
Research Manager – Mixed Methods 100% remote working
£32000–40000
Spalding Goobey Associates
Insight Executive/ Senior Insight Executive (clientside)
Up to £37,000 (depending on experience) + benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
Related Articles
Rediscover the joy of in-person #Training with our selection of #face2face courseshttps://t.co/JRQvDP8MIW I… https://t.co/tMFu8tFPjF
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments