NEWS7 April 2022

Comscore partners with Tremor

Media New business News North America

US – Media evaluation firm Comscore has completed an agreement with video and connected television (CTV) business Tremor to allow Tremor customers to access Comscore’s audience targeting tools.

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The agreement will see Comscore’s cookie-free pre-bid audience targeting tool Predictive Audiences made available in Tremor’s end-to-end platform, incorporating its Tremor Video DSP and Unruly SSP tools.

Users of Tremor Video and Unruly would be able to reach granular behavioural audiences based on video-level contextual signals, particularly within CTV environments.

Predictive Audiences will also allow Tremor customers to access more than 1,000 audience segments and behavioural targeting tools.

Lee Blickstein, vice-president, activation solutions, at Comscore, said: “Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions.

“Now with Tremor International, we are breaking down this barrier and taking a big step forward in what advertisers can expect from their CTV campaign performance.”

Jessica La Rosa, vice-president of partnerships and data operations at Tremor International, said: “We are excited to partner with Comscore on this offering, as it provides a contextual-based solution to the standard third-party audience targeting.

“Advertisers get the advantages of the same type of precise and granular audience reach, in a solution that works globally, and in a privacy-compliant manner, across all platforms, especially CTV.”

@RESEARCH LIVE

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