ComScore ups TV households by 40%

The increase of more than 40% means its passive TV measurement services now report from almost one in four US TV households and one in every two TV households in 52 of the 210 local US television markets.

Bill Livek, executive vice-chairman and president at comScore, said: "This expansion highlights comScore’s dedication to providing the industry with a complete and stable television measurement currency. We continue to expand and innovate, which allows our clients to more effectively plan, transact and evaluate their advertising in today’s and ever-evolving viewing environment."