This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS16 August 2018

ComScore adds smart TV data

Data analytics Media News North America Technology

US – ComScore has partnered with TV intelligence company Inscape to add smart TV viewing data to its marketing measurement solutions. 

The tie-in will bring opt-in automatic content recognition (ACR) TV viewing data for the US to comScore’s measurement offer, which already includes linear, on-demand and over-the-top TV viewing data.

ACR technology captures pixels from TV content, and can identify whether the viewer is watching is linear, OTT, or video on-demand, and what programmes and commercials are being watched.

Cathy Hetzel, executive vice president, commercial, at comScore, said: “Given the growth of smart TV viewership, we understand the importance of this partnership in our aim to deliver clients the measurement solutions they need to grow their businesses.”