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NEWS14 September 2018

ComScore and Adobe pair on contextual targeting

Data analytics Media News North America Technology

US – ComScore has partnered with Adobe to offer marketers contextual targeting through Adobe’s Advertising Cloud. 

The tie-up will use comScore’s pre-bid targeting technology, which classifies the content of web pages against industry standard and custom categories, brand safety and predicted level of viewability, without using cookie-based data.

Adding the technology to Adobe’s Advertising Cloud will help marketers to refine biddable inventory, target or avoid pages based on certain words and phrases, and make sure campaigns align with pages’ content ratings – for instance, PG-13.

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