NEWS2 November 2012

ComScore reports 9% revenue growth in Q3

Financials North America

US — ComScore has reported third quarter sales of $64.3m, up 9% compared to $58.8m in the same quarter a year ago.

However, the firm also posted a third quarter net loss of $3.1m, down slightly compared to $3.9m a year earlier.

The internet audience specialists claimed lower research and development costs offset an increase in sales and marketing expenses. In the third quarter, the company said it added 45 new customers, bringing its total customer count to 2,114.

However, the company’s advertising copy testing business was the worst hit by difficult economic conditions, and ComScore says it will now evaluate the option to sell this part of its business.

Overall, ComScore issued revenue guidance for the full year of between $250.9m and $255.9m. It is forecasting a full year net loss of between $7.6m and $11.1m.

Magid Abraham, ComScore president and chief executive officer (pictured), said: “We are pleased with our sales momentum and marketplace reaction to our newer products. These new capabilities position us well for the new cross media landscape and the increased industry focus on viewable advertising metrics as the basis for new digital ad currency.

“We believe that the combination of our strong client renewal rates and a compelling portfolio of differentiated, globally available products should help drive healthy revenue growth and profitability over the longer term.”