ComScore annual revenue up 10%, but held back by copy testing business

Growth was held back by a decline in the digital measurement firm’s non-health copy testing and configuration manager products.

Excluding those business lines, which ComScore is planning to sell or close, revenue would have increased 13%.

ComScore began looking at a sale of its copy-testing business in August.

CEO Magid Abraham said this week: “We have conducted a thorough review of our product portfolio to prune non-strategic, low-margin offerings, as well as to limit our focus to key strategic areas of growth. Based on this review, we expect to dispose, in 2013, of the non-health portions of our offline copy testing business and to eliminate a Nexius product called Configuration Manager, which is a complex, wireless network configuration product that requires a lot of customisation and is primarily sold in the Middle East.”

By contrast, Abraham said the company’s Media Metrix, Validated Campaign Essentials and Digital Analytix products had all seen significant uptake by clients.

“In 2013, we will continue our transformation into a real-time digital business analytics company, with a sharpened focus on our four strategic growth areas of audience, advertising, digital business and mobile operator analytics products,” said Abraham.