Comscore partners with GSTV on ad measurement

The agreement is part of Comscore’s work on digital out-of-home (DOOH) measurement, and is being integrated into the company’s Media Ratings tool.

GSTV and Comscore have previously partnered on quantifying campaign effectiveness by demonstrating the effect of GSTV adverting exposure on client business outcomes, such as television tune-in and website visits.

Eric Sherman, executive vice-president insights and analytics at GSTV, said: “We’re thrilled to be partnering with Comscore to offer advertisers trusted, third-party reporting on the scope and scale of GSTV’s national viewership.

“We share Comscore’s commitment to transparent, accountable measurement for video across all platforms, wherever it is viewed.”

Gary Warech, executive vice-president at Comscore, said: “We are excited to deepen our partnership with GSTV by providing granular insights into consumer behaviour at fuel retailers nationwide.

“As a recognised leader in DOOH, GSTV’s addition to the Comscore family further illustrates our commitment to the industry.”