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NEWS29 November 2012

ComScore launches new multi-platform measurement service

North America Technology

US— ComScore has announced the beta release of MMX Multi-Platform, an audience measurement and media planning tool that provides a unified view of web, smartphone and tablet audiences.

The new tool is part of ComScore’s audience analytics suite of products and provides “unduplicated accounting” of audience size and demographics across the multi-platform digital media landscape.

ComScore said that the tool uses its “unified digital measurement” methodology, which combines panel and census-based approaches to collect information about audience sizes.

The MMX Multi-Platform service is expected to remain in beta mode “over several months” as ComScore carries out a data review and validation with its clients.

Jeff Hackett, EVP at ComScore (pictured), said: “With smartphones and tablets accounting for a rapidly expanding share of digital media consumption, comScore recognised the need to evolve our industry-leading audience measurement product to better represent this new paradigm. By developing proprietary methods to account for multi-platform audience overlap, we have designed a truly unique and innovative solution.”

@RESEARCH LIVE

1 Comment

7 years ago

Is this an interesting product? Best Gerhard

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