NEWS23 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 February 2016
PHILIPPINES — Mobile Metrix, comScore’s tool for the reporting of mobile web and app audiences on smartphones and tablets, is now available in the Philippines.
The announcement means that the tool is now available in a number of Southeast Asian markets: Indonesia, Malaysia, Singapore, Vietnam and Thailand, as well as the Philippines.
“With increasing digital media activity occurring on smartphones and tablets in the Philippines, it is crucial to measure and understand the consumption and behaviour of mobile audiences,” said Kerry Brown, comScore vice president, Southeast Asia (pictured).
“The launch of Mobile Metrix has important implications for the digital industry. It provides critical information for publishers who want to more effectively serve digital content across their different channels and make better informed decisions on the evolution of their mobile offerings. At the same time, it offers intelligence for media agencies and advertisers who want to develop robust digital strategies and better understand the competitive landscape.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments