NEWS16 November 2021

Comscore expands consumer insights tool across US

Media New business News North America

US – Media measurement firm Comscore has expanded its Comscore Consumer Intelligence tool to all 210 US local markets.

Media measurement screens_crop

The expansion will allow local television stations, digital publishers and media buyers to use the tool to gather consumer insights and connect consumer behaviours with local television and digital consumption.

Comscore Consumer Intelligence provides local market audience segmentation and is also a media buying and selling tool.

David Algranati, chief product officer at Comscore, said: “Comscore Consumer Intelligence complements our TV measurement products by providing a detailed view into the brands and products local consumers are shopping for today and the media they’re consuming within those subsegments of the market that are most relevant to local advertising buyers and sellers.”