ComScore combines digital and TV in syndicated measurement tool

The syndicated solution allows users to create cross-media packages that combine properties from TV and digital to analyse unduplicated, incremental and overlapped audience reach and engagement across platforms.

“TV measurement has grown more complex over the past decade as it became possible for people to view content on their own terms and on their own time,” said Serge Matta, CEO of comScore.

“At the same time, digital media has rapidly expanded from the PC to mobile to an increasing number of connected devices in the home.

“Putting these pieces together in a measurement system that accounts for all the ways content is consumed today is no small feat, and completely different rules of engagement are required. We’re excited to be the first company to help the industry rewrite these rules by delivering what our clients have long been asking for: a comprehensive and granular cross-platform measurement system that combines TV and digital audiences.”