NEWS5 August 2014

comScore acquires MdotLabs

M&A North America

US — comScore has announced its acquisition of MdotLabs, to augment its non-human traffic (NHT) detection methods.

MdotLabs uses cyber-security methodologies such as signal processing, statistics, machine learning and applied maths to identify malicious activities including bots, click farms and pay-per-view networks.

The MdotLabs technology will be integrated with comScore’s existing NHT detection methods used in the Media Metrix and validated campaign essentials (vCE) product suites. The entire MdotLabs team, including co-founders Paul Barford and Timur Yarnali will be joining comScore as part of the acquisition.