NEWS13 November 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS13 November 2009
US— Kantar companies Compete and Cannondale are fusing their respective datasets in an effort to understand how online activities and exposure to web advertising impacts on in-store purchase behaviour.
The initiative will see Compete’s data on the web surfing behaviour of two million US panellists combined with Cannondale’s ShopperGenetics database, which stores frequent shopper card data from 80 million households.
Kantar CEO Eric Salama (pictured) said: “Consumer recall and brand awareness measures can tell us a lot, but as digital ad budgets grow marketers need a more comprehensive view of the consumer behaviour.”
With the combined data, Kantar hopes to help marketers make “end-to-end connections” to demonstrate the return on investment of online strategies, and to more precisely quantify and analyse consumer purchase habits.
Salama added: “What this partnership does is extend our analysis across the entire consumer lifecycle to deliver a more complete – and insightful – picture of campaign performance and effectiveness.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
To £36,000
Spalding Goobey Associates
Research Manager – Mixed Methods – Bespoke Strategy Consultancy
£36 – 43,000 + Bens
Care Quality Commission
Research & Evaluation Advisor
Salary £39,390 (National Framework) or £44,792 (London Framework)
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments