Columinate wins South African digital behaviour study from DMMA
The project, called “The State of South Africa’s Digital Nation: 2012”, aims to analyse consumers’ online habits for the benefit of marketers and advertisers.
Gustav Goosen, DMMA head of research (pictured), said: “The DMMA’s decision to appoint Columinate was based on Columinate’s ability to instantly grasp the scope of the research project and the objectives set by the DMMA.”
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