NEWS26 September 2012

Columinate wins South African digital behaviour study from DMMA

Middle East and Africa New business

SOUTH AFRICA — Online research specialists Columinate have been awarded the contract to conduct research into the South African digital media market on behalf of the country’s Digital Media and Marketing Association (DMMA).

The project, called “The State of South Africa’s Digital Nation: 2012”, aims to analyse consumers’ online habits for the benefit of marketers and advertisers.

Gustav Goosen, DMMA head of research (pictured), said: “The DMMA’s decision to appoint Columinate was based on Columinate’s ability to instantly grasp the scope of the research project and the objectives set by the DMMA.”