NEWS12 April 2022

Colour of Research launches cultural appreciation month

Inclusion News UK

UK – Advocacy group Colour of Research (CORe) has chosen April to launch its cultural appreciation campaign. 

Lantern and dates, signifying traditions of Ramadan

The group, which calls for greater representation of ethnic minorities within the market research sector, is devoting the month to embracing the religious beliefs, celebrations and cultures of people around the globe.

CORe says it chose this particular time to ensure that the work around DE&I isn’t forgotten, as it marks the end of the first financial quarter when businesses traditionally become more immersed in their growth ambitions. In addition, it notes that, with both Easter and Ramadan falling in April this year, it seemed an appropriate time to share the various practices that are integral to these religious and cultural milestones.

The group is calling on anyone who works in market research to take part by sharing and embracing a cultural celebration or religious practice by tagging CORe and using the hashtag, #CulturalAppreciationMonth.

Examples of such practices could be a family tradition; the way in which a business celebrates religious or cultural customs; a recipe special to a certain culture; a piece of cultural music, TV show or film; a piece of scripture, prayer or custom that represents your religion, or an exhibition or museum that people can visit.

“One of our goals is to drive awareness of all the elements of the diverse racial groups we are here to support”, commented Theo Francis, CORe co-founder & director and founder & director at GuineaPig Fieldwork.

“These diverse cultures are filled with rich traditions, some of which are related to religious practices and celebrations. It’s vital for all businesses within the market research sector to understand and embrace these in order to make a truly inclusive work culture”, noted Charlene Adamah, CORe co-founder and director of client solutions at Schlesinger Group.

CORe co-founder Sia Najumi, who is also market research account director at One Global Solutions, had this to add: “We hope that cultural appreciation month will be a time where everyone can come together to learn, appreciate, and immerse themselves in these wonderful cultural differences. We encourage everyone to get involved, regardless of race, ethnicity, or religion.”