NEWS9 November 2018

CMO Council launches insight subscription service

News North America

US – The Chief Marketing Officer (CMO) Council has established the Insight Center – a new subscription knowledge and intelligence service portal for marketers.

Managed and curated by the CMO Council’s editorial team the centre has more than 1,100 individual marketing facts and statistics; 300+ of the latest senior executive appointments; a global calendar of industry events, experience and branding; as well as hundreds of curated charts, graphs and infographics from a range of marketing research sources. 

Donovan Neale-May, executive director and founder of the CMO Council, said: “Since founding the CMO Council, our mission has been to equip the chief marketing officer with the peer-based knowledge and authority leadership to advance and evolve the role both personally and across the industry.”

“This translates into thousands of data points aggregated from around the world amounting to hundreds of thousands of editorial team hours to collect and curate. Now, we have made all of our research and fact-finding exploration available to marketing professionals, investors, academics and students in all countries worldwide.”

The service is available to CMO Council premium members as part of their enhanced membership and general access to the Insight Center costs $99 per year.