NEWS22 November 2018
UK – The Competition and Markets Authority (CMA) has unconditionally cleared media and marketing consultancy, Ebiquity's, sale of its advertising intelligence business to Nielsen.
The CMA said the sale did not raise any competition concerns.
Nielsen announced it was to buy Ebiquity’s ad intelligence business for £26m in February this year.
Michael Karg, CEO of Ebiquity said: "We are delighted to receive the CMA’s final clearance decision. We continue to work closely with Nielsen in the final stage of the process as we target formal completion of this transaction as soon as possible."
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