NEWS13 December 2011

Client turns supplier as Ritchie joins eDigital

People UK

UK— Virgin Media’s former head of customer experience insight Anna Ritchie has joined eDigitalResearch as research director.

Ritchie (pictured) has been a client of eDigital’s at both Virgin and GE Money, where she was insight director.

She said: “I am absolutely delighted to be joining the team and look forward to contributing to the future success of an impressive list of clients.”

The company has also appointed Katharine Watters, formerly of Southampton City Council, as research manager in the retail team while Gillian Gargett joins the technical team as data manager.

Meanwhile, Steve Brockway has been promoted to research director in the retail team, while Kat Hounsell becomes research director in the media and travel team. Research manager Nada Gillard becomes account director for Tesco.