Clear Channel uses Nielsen PPM data to target voters
AuDiO matches information for nearly 250 million Americans who listen to Clear Channel’s US terrestrial radio stations to political databases in order to predict which voter segments are listening to which stations at which times.
According to the press release, this is the first time Nielsen’s Portable People Meter (PPM) data, which gathers the listening habits of around 75,000 respondents across 48 markets, has been combined with specific public voter information.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments