Clear Channel Outdoor names VP of research
Sherman was most recently senior director of research, brand insights and digital strategy at CNBC, helping the network understand its TV and digital audiences. Earlier in his career he worked for Digitas and Millward Brown’s Dynamic Logic.
In his new role at Clear Channel Outdoor, the out-of-home media owner said Sherman will be responsible for providing “critical performance analysis concerning out-of-home media platforms”.
It added: “He will leverage original brand and campaign studies, ad sales research, media research, and mobile consumer data in analyses that create new insights. He will oversee the development of a comprehensive research agenda that addresses the biggest opportunities in out-of-home that are unlocked by delivering more meaningful data and insights to advertising clients. In partnership with the sales and marketing organisations at Clear Channel Outdoor, Sherman will also develop research programmes that are focused on targeted vertical categories.”
Sherman will report to Clear Channel Outdoor’s chief revenue officer and president of sales, Walker Jacobs, who said: “Eric’s contributions through data analytics and insights will be instrumental to helping us demonstrate the measured impact we can have in solving marketers’ problems.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments