NEWS16 January 2014

Clear Channel Outdoor names VP of research

News North America People

US — Former CNBC researcher Eric Sherman has been appointed by Clear Channel Outdoor as its new vice-president of research, insights and analytics.

Res_4011089_Eric Sherman 458

Sherman was most recently senior director of research, brand insights and digital strategy at CNBC, helping the network understand its TV and digital audiences. Earlier in his career he worked for Digitas and Millward Brown’s Dynamic Logic.

In his new role at Clear Channel Outdoor, the out-of-home media owner said Sherman will be responsible for providing “critical performance analysis concerning out-of-home media platforms”. 

It added: “He will leverage original brand and campaign studies, ad sales research, media research, and mobile consumer data in analyses that create new insights. He will oversee the development of a comprehensive research agenda that addresses the biggest opportunities in out-of-home that are unlocked by delivering more meaningful data and insights to advertising clients. In partnership with the sales and marketing organisations at Clear Channel Outdoor, Sherman will also develop research programmes that are focused on targeted vertical categories.”

Sherman will report to Clear Channel Outdoor’s chief revenue officer and president of sales, Walker Jacobs, who said: “Eric’s contributions through data analytics and insights will be instrumental to helping us demonstrate the measured impact we can have in solving marketers’ problems.”