Clear Channel Outdoor names VP of research

US — Former CNBC researcher Eric Sherman has been appointed by Clear Channel Outdoor as its new vice-president of research, insights and analytics.

Res_4011089_Eric Sherman 458

Sherman was most recently senior director of research, brand insights and digital strategy at CNBC, helping the network understand its TV and digital audiences. Earlier in his career he worked for Digitas and Millward Brown’s Dynamic Logic.

In his new role at Clear Channel Outdoor, the out-of-home media owner said Sherman will be responsible for providing “critical performance analysis concerning out-of-home media platforms”. 

It added: “He will leverage original brand and campaign studies, ad sales research, media research, and mobile consumer data in analyses that create new insights. He will oversee the development of a comprehensive research agenda that addresses the biggest opportunities in out-of-home that are unlocked by delivering more meaningful data and insights to advertising clients. In partnership with the sales and marketing organisations at Clear Channel Outdoor, Sherman will also develop research programmes that are focused on targeted vertical categories.”

Sherman will report to Clear Channel Outdoor’s chief revenue officer and president of sales, Walker Jacobs, who said: “Eric’s contributions through data analytics and insights will be instrumental to helping us demonstrate the measured impact we can have in solving marketers’ problems.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts