NEWS15 July 2013

Civicom adds Arabic to its research tools

Features North America

US — Civicom Marketing Research Services has added Arabic to its marketing research tools for real-time online discussions.

Clients can now conduct online individual depth interviews or focus groups completely in Arabic and can also include English in the same discussion.

In a statement, the company said that globalisation had led to an increased need for cultures to connect and discuss issues.

“Marketers also want to understand the product needs of their current and potential customers,” Civicom added. “The ability to conduct interviews or discussions directly in the Arabic language opens up an entire new world for clients in the Middle East.”