NEWS24 September 2009

Cint and Habbo launch online teen panels

Europe New business

SWEDEN— Research software firm Cint has teamed up with Sulake, the owner of online teen community Habbo, to build a series of youth panels around the world.

Cint said that 32 panels are being set up across Europe, North and South America and Australia, with 60,000 members in Brazil, 15,000 in the US and 10,000 in the UK and Germany.

The panels are available through the Cint Panel Exchange, where researchers can log in and buy access to online samples.

Lauri Löfveblad, Cint’s manager for Sweden, Norway and Finland, said: “This is an exciting opportunity to offer our clients access to teenagers. This next generation of consumers is a group which until now has been difficult for researchers to find, particularly in an environment which is in compliance with market research industry guidelines.”

Löfveblad said Habbo earns an income from panel activity, while their members receive credits in return for completing surveys that can be used in their local Habbo community.