Aurora’s panel is now available on Cint’s OpinionHUB marketplace, which has around 700,000 members in the UK and 10 million members worldwide. This partnership will add a further 100,000 UK panellists.

“This partnership allows users of Cint’s platform to access an even bigger and more diverse sample pool, as our panel is sizeable, and our panel members benefit from increased opportunities and incentives, thus keeping them engaged,” said Aurora’s managing director, Justin Alderson.

“It was important to us to retain a focus on quality whilst meeting the ever-growing industry requirement for fast, effective methodology and delivery, and Cint was the natural partner for this.”