Gapfish, which was founded in 2012, runs an online panel community of 500,000 people across the Dach region covering Germany, Austria and Switzerland, and also conducts out-of-home research, customer journey tracking and advertising impact measurement.

The acquisition will allow Cint to enhance its online sampling in the Dach region. The terms of the acquisition have not been released.

Cint last year completed its integration with programmatic sample firm P2Sample following its acquisition in 2019.

Tom Buehlmann, chief executive of Cint Group, said: “With GapFish, we are now able to offer our global customers enhanced access to unique and hard-to-reach consumer audiences in the Dach region to carry out insights projects.”

Oliver Weyergraf, founder and chief executive at GapFish, said: “We are excited about joining forces with Cint to embark on a new journey to extend our services to even more customers around the world.”