Cint and P2Sample platforms combined
Cint bought P2Sample in August last year and brought together the companies’ teams by the end of the year.
The two technology platforms have now been combined. The demand side now includes P2Sample’s demand-API offer which integrates with other third-party platforms, while the supply side will use P2Sample’s supplier APIs and tools including yield management and AI fraud detection.
Tom Buehlmann, chief executive, Cint, said: “Our clients on both the demand and supply side of market research will reap the benefits of this integration. This combined technology provides a robust, innovative foundation that delivers better outcomes across the board.”
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