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NEWS13 March 2012

Chime wins five-year Aviva deal

New business UK

UK— Insurance group Aviva has appointed Chime’s Insight and Engagement Division (CIE) as its strategic research consultancy to work across its health, general insurance and life insurance business lines.

The five-year deal includes the delivery of face-to-face, online and CATI fieldwork across consumer and B2B sectors.

Aviva UK’s head of research and insight Caroline Pain said: “We started this procurement-led process with 26 agencies spanning different areas of the business, and are delighted to have appointed CIE as both our strategic and our lead agency.”