Chico’s to track fashion brand mentions on social media
SAS says Chico’s will begin by analysing Facebook and Twitter conversations, but the tool can be applied to YouTube, forums and blogs as well.
The analytics looks at both the sentiment and influence of social media users and conversations. A CRM component also gives Chico’s the opportunity to respond to people on Twitter.
Chico’s CRM director Barb Buettin said: “Our success is rooted in a heritage of listening to what our customers want.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments