NEWS13 April 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— SAS Institute is setting out to make its mark in social media analytics with an on-demand software service that claims to be able to help companies understand, predict and act on what’s being said about them on YouTube, Twitter, Facebook, blogs and forums.
The SAS offering is built on natural-language processing technology developed by Teragram, a company it acquired in 2008. Using content and sentiment analysis, the software measures what people say and feel about products and brands.
In addition, SAS says its technology can identify influencers within social networks, quantify their impact and from that forecast the future volume of social media conversations. The ultimate aim is to predict what impact these conversations will have on a business so companies can allocate relevant resources, create “what-if” scenarios and correlate key marketing metrics like brand preference, web traffic, online campaign effectiveness and media mix.
Mark Chaves, SAS’s director of media intelligence solutions, said: “Smart marketers aren’t just listening to online chatter; they are analysing it to better focus resources and build engagement and loyalty.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Account Director – FMCG SaaS insights Platform
£60000–70000
Hasson Associates
Research Director – International Communications & Innovation
£50000–70000
Hasson Associates
Senior Insight Executive – Secondment, Clientside
£36000–38000
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments