NEWS22 December 2016

Channel 4 hires chief data scientist

Data analytics Media News People UK

UK – Channel 4 has appointed Greg Detre to the newly created position of chief data scientist to help the broadcaster use behavioural data in its commercial and creative outputs.

Detre (pictured) will join its consumer insights team reporting to Sanjeevan Bala, head of data planning & analytics.

He was most recently chief technology officer at Big Health/Sleepio for two years, and before that led the data science team at The Guardian, and co-founded

Sarah Rose, director of consumer insight, Channel 4 said: "I am delighted to welcome Greg to lead our growing team of talented data scientists. Channel 4 has already set the standard in data science in our industry and we are excited about developing the next stage of our ambitious strategy"

Metre added: “This is a chance to combine the rigours of my research training with the whirlwind energies of the startup world. There’s no better place than Channel 4 to blaze a trail for the next generation of data products, while working towards a pluralistic mission I believe in.”