Heike Tombrink (pictured) joins as regional director, head of Cello Health Insight Germany and Matthias Heurich as regional director, supporting digital innovation.

Tombrink has more than 20 years’ experience as a strategic market research consultant – spending 16 years at GfK – working internationally for pharmaceutical, medical supplies and medtech companies. Her role is effectively country head of Cello Health Insight in Germany.

Heurich previously worked client-side as a market research consultant at Eli Lilly. His focus is on large-scale quantitative studies and advanced analytics.

Jane Shirley, CEO Cello Health Europe, said: “Opening in mainland Europe will bring with it a number of benefits, and is a key part of our overall strategy. This is an important first step in providing additional on the ground support for our current European clients, and also accessing a wider talent pool as we grow.”

Kudos Research, Cello Health’s premium quality, data collection and analysis unit, already has a new telephone unit in place in Berlin led by divisional director Volker Balk, which opened in March.