The tool uses a digital platform to allow businesses to integrate specific requirements, such as personas, audience data, SEO requirements and content topics, and uses AI to generate online content.

The Cavefish platform brings in information from various sources such as Reddit, Quora, TikTok, LinkedIn, reviews and customer services to help identify trending topics, consumer preferences and industry-specific challenges.

Cavefish’s AI technology also integrates business-led personas into the platform, meaning content can be personalised to authorship or purpose.

Jon Prescott, founder and chief data and AI officer at Cavefish, said: “Cavefish was founded with the sole purpose of doing the leg work for businesses that need content marketing to drive growth.

“We want to empower them to base their content marketing strategy based on data-led decisions, so there’s no guessing what works or what their business needs to grow.”