NEWS20 May 2011
UK— Marketing Sciences has been awarded motor oil firm Castrol’s global price audit contract for the second year running.
The study keeps tabs on prices in Castrol’s key markets around the world and Marketing Sciences will be responsible for collecting, analysing and reporting back data across all regions.
Castrol’s global market research manager Radan Payget said: “Marketing Sciences did a great job of running Castrol’s global pricing research in 2010 and we were happy to award them the contract this year. Their ability to run multi-country studies to a high standard is proven.”
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