NEWS22 October 2015

CASRO and MRA to join forces

News North America

US — The Council of American Survey Research Organisations (CASRO) has announced that discussions are underway for it to merge with the Marketing Research Association (MRA).

In a joint statement the organisations said the merger had been prompted by a recognition that they had “overlapping advocacy goals and benefits”.

They said that although details of how a newly merged association would function had yet to be agreed, the aim was to maintain all current benefits. It would operate under a new brand name.

“By combining both financial and volunteer resources, the new association will be able to better represent the interests of a changing, expanding research industry compared to continuing to operate as separate, smaller and, in some instances, redundant and competing organisations,” said the statement.

Both MRA and CASRO member structures, dues, benefits and agendas will remain intact in 2016.