The re-organisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The Greater China cluster will report into its global executive committee.

The rest of the Asia Pacific region will continue to be overseen by the current management led by Vishnu Mohan.  

Cases will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan. He will focus on the expansion of group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services for integrated communications strategies.  

Based in Shanghai, Cases will report to the group executive committee and Havas Media Group’s global managing director, Dominique Delport.

Prior to joining Havas, he worked for more than two decades in management consulting with companies including Accenture, Capgemini and Ernst & Young. Most recently, Cases was managing director with Accenture in Greater China where he was leading the Accenture strategy practice looking after consumer goods, retail and pharmaceutical clients.