NEWS9 January 2017

Carlyle Group completes Claritas purchase from Nielsen

M&A News North America People

US – Global alternative asset manager The Carlyle Group – partnered with the Indian Hill Group – has acquired consumer segmentation insights company Claritas from Nielsen.

Mike Nazzaro_crop

The Indian Hill Group is a small team led by Mike Nazzaro (pictured) made up of the former leadership team of Nielsen Catalina Solutions. Terms of the transaction were not disclosed.

Claritas and Nielsen have a Reseller Agreement that maintains Claritas’ proprietary data feeds.

The company is led by chief executive officer Mike Nazzaro and his team includes Dr. Karthik Iyer, chief operating officer; Jay Stockwell, chief revenue officer; and R. Chase Miller, who will focus on strategy and corporate development. This group will complement and work alongside the existing team at Claritas.

Nazzaro was founder and chief executive officer of Nielsen Catalina Solutions.

He said: “We have long shared a belief with the Carlyle team in the growth potential of data-driven marketing and have long sought the best platform to capture this market opportunity. Claritas’ heritage, powerful products and talented team are the perfect platform to lead the innovation of this space.”

Equity for this investment came from Carlyle Equity Opportunity Fund II, a $2.4 billion fund that invests in middle-market companies in North America. Morrison Cohen LLP acted as legal advisor to Carlyle and PricewaterhouseCoopers provided transaction advisory services to Carlyle on this transaction. Foros acted as financial advisor to Nielsen on this transaction.