Cambridge Market Research launches product testing tool

The service, called Product Insight Excellence (PIE), will launch on 29^th July will use data-led insights to help companies with product testing.

PIE also features a database including 30,000 product tests from more than 450 food and beverage categories.

Cambridge Market Research was acquired by FIS Group earlier this year, giving the company ownership of grocery product assessment database Foodfax, which has run for 30 years and features consumer reviews of products in the grocery sector.

Cambridge Market Research founder and chief executive officer Mike Faers said: “We are incredibly excited about the potential of PIE as it brings together over 30 years of product testing expertise, experience and data from Cambridge Market Research, combined with the innovation expertise of the FIS Group.

“The team has created a robust, fast, and agile way to improve both your return on investment and success rates from your product portfolio.”