The firm has hired Beth Rounds (pictured) to lead the Marketing and Product Consulting Practice. She has previously held senior roles at MarketTools, Greenfield Online and GfK Custom Research.

Cambiar managing partner Simon Chadwick said the practice was formed after customer demand for help in the sector. He said: “Our clients are increasingly asking us questions such as ‘How do we stand out from the crowd?’ and ‘How do we position our products and services for growth?”