NEWS22 September 2009

Cambiar opens marketing and product positioning practice

North America People

US— MR consulting agency Cambiar has launched a new practice to help companies improve the positioning and marketing of their products.

The firm has hired Beth Rounds (pictured) to lead the Marketing and Product Consulting Practice. She has previously held senior roles at MarketTools, Greenfield Online and GfK Custom Research.

Cambiar managing partner Simon Chadwick said the practice was formed after customer demand for help in the sector. He said: “Our clients are increasingly asking us questions such as ‘How do we stand out from the crowd?’ and ‘How do we position our products and services for growth?”