Kersten previously ran her own consultancy advising clients on business strategy and product, service and experience development.

Other prior roles include five years at BrainJuicer Labs, now part of System1 Group, MarketCast, The Guild and Dentsu’s Vizeum UK brand.

Cambiar was founded in 2004 and offers strategic consulting, skills training and merger and acquisition advisory services to insights and research technology businesses.

Simon Chadwick, managing partner at Cambiar, said: “Kahren’s interdisciplinary approach to solving business issues is exactly what is needed in today’s Insights industry.

“Her experience and deep understanding of market research, user experience, consumer experience and design – and how they all interact – will be key in ensuring that the value we bring to the industry will remain fresh and innovative.”